In Fluff We Trust
All Your B(i)ase(s) Are Belong to Us
I’ve recently been beset by “grassroots” do-gooders, and my brain climate is becoming one conducive to giving them some slice of my brainday. Each includes, as the whole or a part of their cause, something about the state of healthcare. It’s hot, and they’re riding the thermals.
I don’t know why—I’m not quite that naive—but I expected more than a mash of propagandist tripe. I suppose, and this isn’t close to an original observation, that people are people, and people who need to proselytize share certain characteristics: they need to gain attention; they need to focus attention on their topic; and they need to persuade. I get it, especially as prolific as “branding,” etc. is in the popular culture; my grandma probably cares about her brand equity.
Yet, I carry with me a prejudice (one of many; more on that later) about how do-gooder types go about communicating persuasively. I expect these groups to pay as much care to the legitimacy and clarity of their claims as to the power of their appeal. But, sadly—sadly because either citizens as a group can’t be trusted to buy into a cause unless it looks like an advert for Activism ‘R’ Us, or because these folks believe that’s the case—this evidence says otherwise.
More soon.
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