I ♥ Ur Homepagez!
Where the Rubber Meets…Pedro?
Innovation. I likes me some innovation. Some people ask, “Daniel, why, after over seven years, haven’t you tired of your job?”
“Innovation,” I tell them. “It’s all around me, like a creative æther.”
Case in point: Today, my company announced a refreshed intranet for its North American properties. They tease initially, nonchalantly announcing roughly pedestrian features, holding the secret sauce for the kicker.
Starting today, you will notice a bit of a change to the <company> Intranet homepage.
In addition to having been redesigned for ease of readability in mind, we have also added a new feature: access to <company>’s Marketing Archives.
This new feature is on the right hand side of the homepage. It offers a permanent link to the most recent marketing campaign, as well as access to a complete archive of previously sent marketing communications. Access to the Marketing Archives will help all staff in North America stay abreast of any communications that have been issued to <company>’s clients and/or prospects. To learn more about any of the campaigns in the Archives, please feel free to contact <webmaster>.
Marketing archives! This, dear friends, is the kind of simple treat you find only alongside the path of patient diligence. Yes, my company’s fiscal system is as diseased as Ted Kennedy’s liver, dumping, if you will, lumps in its urine as often as not. Only the cynic can fail to appreciate marketing archives, though. All those communications to clients!
- “Your ads suck; we might make them suck less!”
- “Yes, we’re expensive; but so are clean hookers!”
- “Almost half of your proprietary data is safe with us!”
- “Vote for <company> and all your wildest dreams will come true.”
No Comments Yet